SHIP-TO-RECOVER FOR SAAS FOUNDERS
Build what brings customers back.
Turn cancellation reasons into a revenue-ranked build list, then contact the exact customers who asked when you ship the fix.
Free report before payment · Restricted billing access · Revoke anytime
Reason captured
Missing feature“We needed the Slack integration.”
4 customers · $178 MRR
You ship it
Marked shippedSlack integration shipped
4 follow-ups prepared
You review and send
Win-backYou asked for Slack. We just shipped it. Want to come back?
Review before sending
Sample data. Explore the demo for the full flow.
The Ship-to-Recover loop
Customer cancels → you learn why → you ship the fix →
the customers who asked hear about it first.
Cancellations carry the most honest roadmap feedback you'll ever get. ChurnNote connects each reason to lost MRR and product requests, helps you decide what to build, and measures who returns after each ship.
Built for SaaS founders who want to understand why customers leave, decide what to fix, and bring the right customers back.
Learn the real reason
Cancel-flow answers and honest replies to founder-style exit emails become structured churn reasons, not survey noise.
Attach customers and lost MRR
Every reason keeps the customers behind it and the MRR that walked out with them, so your build list is ranked by revenue, not vibes.
Mark the improvement shipped
Build the thing customers actually left over. Mark it shipped in ChurnNote in one click.
Review and contact exactly who asked
ChurnNote drafts a personal follow-up to the exact customers who asked, you review every email before it sends, and returns are tracked per ship.
No spray-and-pray win-back blasts. Follow-ups go only to customers whose stated reason you actually fixed, and you review every email before it sends.
While you build
Immediate revenue protection runs in the background.
Ship-to-Recover works over weeks. These keep money from leaking in the meantime.
Failed-payment recovery
A three-email sequence with fresh payment links catches involuntary churn before the subscription lapses.
Cancellation flow
When a customer clicks cancel, offer a pause, downgrade, or discount tied to their stated reason.
Recent-cancellation follow-ups
Founder-style exit emails that get honest replies, sent after access actually ends, reviewed by you first.
Churn opportunity detection
Every new cancellation and failed payment is recorded, valued in MRR, and ranked for follow-up.
Your first session: proof before payment.
01
Connect billing
Stripe restricted key or Lemon Squeezy API key. About two minutes, permissions shown up front.
02
Run the Recovery Sweep
ChurnNote reads your last 30 days of cancellations and failed payments. Read-only.
03
See your Churn Leak Report
Real customers, real amounts, why each is potentially recoverable, and a draft follow-up per row.
04
Pay only when ready to act
Start recovering on a paid plan, or stay in free Watch mode until there's revenue worth acting on.
Sample Churn Leak Report
Demonstration data12
recent cancellations reviewed
$624
MRR affected
- Top reasonMissing team permissions
- Matched after the fix shipped4 former customers
- Follow-upAwaiting founder approval
Sample report using demonstration data. Your report uses your own billing data.
If the scan finds nothing to recover, ChurnNote says so plainly and keeps watching for free.
Built to be trusted with billing data.
On Stripe, ChurnNote connects with a restricted key and shows you the exact permission list before you paste it. Keys are encrypted at rest, never displayed again, excluded from exports, and deleted with your account.
ChurnNote can
- Read subscription status and cancellations
- Read invoice and payment-failure information
- Read the customer identity needed for recovery
- Send follow-ups you review first
ChurnNote cannot
- Access your bank account or payouts
- Move money or issue refunds
- See full card numbers
- Use permissions you didn't grant
Review-first sending: you approve customer emails
Unsubscribes, bounces, and complaints auto-suppressed
One-click JSON export of your data
Typed-confirmation account deletion, keys removed
Revoke access in Stripe or Lemon Squeezy anytime
Failed-payment churn never gets a misleading exit email
Built for founders who need the truth behind churn
ChurnNote is early. The product is already running with paying SaaS accounts, and we are working directly with founders to document the first public recovery stories.
Why I built this
I'm Praveen, the founder of ChurnNote. Small SaaS founders usually find out about churn too late, after Stripe or Lemon Squeezy already says “cancelled.” The reason behind each cancellation is the most honest roadmap feedback you'll ever get, and most of it is thrown away.
ChurnNote keeps that feedback, prices it, and puts it to work: see why people leave, build what brings them back, and tell exactly the right customers when you did.
Questions before connecting billing? hello@churnnote.com
See your report free. Pay when you're ready to recover.
Flat pricing. No revenue cut, no per-recovery fees, cancel anytime.
Watch
Free. No card required.
Free scan, any store size
Connect billing, get the full Churn Leak Report, and stay until there is revenue worth acting on.
- One-time Recovery Sweep of your last 30 days
- Churn Leak Report on your real billing data
- Ongoing cancellation and failed-payment detection
- New-opportunity alerts when money appears
- Weekly digest
Founder
or $290/year (2 months free)
Up to 500 active subscribers
Everything ChurnNote does, for products up to 500 active subscribers.
- Everything in Watch
- Send recovery and win-back emails (review-first)
- Failed-payment recovery sequence
- Cancellation feedback and reply intelligence
- Requests ranked by lost MRR
- Ship-to-Recover product-change win-backs
- Cancel flow with save offers
- Slack alerts and Custom SMTP
Growth
or $790/year (2 months free)
Up to 2,500 active subscribers
For scaling SaaS: the full Founder toolkit with room for up to 2,500 active subscribers.
- Everything in Founder
- Up to 2,500 active subscribers (5× Founder)
- Priority email support
Every plan starts the same way: connect billing, run the free Recovery Sweep, and see your Churn Leak Report before paying anything. No revenue cut, no per-recovery fee, cancel anytime.
For scale: Churnkey currently starts around $250/month and Churn Buster around $50+/month (last verified July 2026). Neither has a free watching tier. See comparisons
FAQ
What can ChurnNote access?
Only what you grant. On Stripe you connect a restricted key with read access to customers, subscriptions, products, invoices, and events, plus write access to webhook endpoints so new cancellations and failed payments stream in. ChurnNote cannot move money, see full card numbers, create charges or refunds, or touch your payouts. You can revoke the key in Stripe or Lemon Squeezy at any time.
Why use a restricted Stripe key?
A restricted key can only do what you enable, nothing else. ChurnNote shows you the exact permission list during setup, verifies each one before importing anything, encrypts the key at rest, never displays it again after saving, excludes it from data exports, and deletes it when you delete your account. It is strictly safer than pasting your full secret key.
What happens before I pay?
Everything that matters: you connect billing, ChurnNote runs a Recovery Sweep over your last 30 days, and you get the full Churn Leak Report on your real data: every opportunity, amount, and draft follow-up. You pay only if you want to act on it. If you don't, Watch mode keeps detecting new churn for free.
Does ChurnNote automatically email customers?
Not without your review. Historical follow-ups from your report send only after you approve them and confirm your sender details. Ongoing recovery emails are drafted for you and follow rules you control, and every send honors unsubscribes, bounces, and your do-not-contact list. Failed-payment churn never gets a misleading 'why did you cancel' email.
What if the scan finds nothing?
That's a good sign, and it costs you nothing. ChurnNote will say so plainly, with no invented urgency, and offer Watch mode: it keeps recording cancellations and failed payments and tells you when a real recovery opportunity appears, with the exact amount.
Can I export and delete my data?
Yes. Settings has a one-click JSON export of your data (API keys excluded) and a typed-confirmation account deletion that stops all processing immediately, cancels your ChurnNote subscription, deregisters webhooks from your billing provider, and removes your data.
What is Ship-to-Recover?
The loop ChurnNote is built around: learn the real reason each customer cancelled, attach those customers and their lost MRR to the specific requests behind the reasons, mark an improvement shipped when you build it, and ChurnNote drafts a personal follow-up to exactly the customers who asked, then tracks who returns.
Does ChurnNote take a percentage of recovered revenue?
No. Flat pricing only: Watch is free, Founder is $29/month (up to 500 active subscribers), Growth is $79/month (up to 2,500). Annual plans are $290 and $790. No per-recovery fees, no revenue cut, cancel anytime.
See what your last 30 days of churn were trying to tell you.
Connect for free and see your report before paying.
Free scan and report. Watch mode stays free. Cancel anytime on paid plans.